Wednesday, September 12, 2007

Emporio Armani Online

Just last week, Emporio Armani has broken away from an age-old tradition and for the first time hired Yoox Group SpA to set up a new online boutique at The European and Asian websites are expected to follow within the next 1 or 2 years. Categorised into 2 sections, "Experience" allows views of the current EA looks while "Shop Online" is a virtual store displaying the latest collections. Apparently, great pains have been taken to recreate the architectural of the flag-ship Milan store online. Each showcase has even been optically presented to reflect a spotlight effect ala the original store. Via The Wall Street Journal.

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